A Four day week has been trialed for several years on a small scale, as the pandemic demonstrated the workforce’s adaptability to flexible working. Companies such as marketing agency Lux didn’t even tell their clients they were starting the trial back in 2020, on the theory that success would be determined on if there was enough of a difference that others would notice. Not only was there no significant difference, but since the agency first started the trial, their profits have risen 30%, while productivity is also up by 24%, as they used time-tracking software to find that despite employees working fewer hours, the company was actually making more profit.

The UK is a little late to the game on this. Iceland’s long-running trial of shorter working hours between 2015 and 2019 led to a permanent plan for its public sector employees in 2021, with one report showing that in the same year, 86% of Iceland’s working population either work shorter weeks or will have the right to.

From the start of July, a wider trial has started, as workers at more than 70 UK companies have begun trialing a four day week. More than 3,300 employees at these companies have begun working a four day working week with no reduction in pay, with this pilot project running for six months.  The train is based on the 100-80-100 model: offering 100% pay for 80% of the time in exchange for a commitment to maintaining 100% productivity.

Advantages of a four day week within creative industries

A shorter working week won’t suit all industries, for example, the emergency services, health care, public transport networks, hospitality, and delivery businesses. However, office-based businesses – with the right use of technology and team – can be ideal for a four day week. Businesses within the creative industries such as marketing agencies, designers, architects, gaming, photographers, and filmmakers, could definitely benefit from the reduction in burnout and increase in staff morale, as well as make recruitment easier as more people look for a better work-life balance.

Renting an office that fits around flexible working weeks

If you’re a business looking to rent an office space in Woking that supports a wide range of approaches to the working week, get in touch with Tannery Studios or take the virtual tour of our offices and film studios.