TikTok is the fastest growing social media platform, most popular with teenagers around the world, who are generally faster to adopt new social media platforms, followed by the millennials and boomers.  COVID19 lockdowns accelerated the trend, with people stuck at home with the time to play. In the first quarter of 2020, TikTok set the record for the highest number of downloads in a single quarter for any social app, with 315 million installs.  Soon, brands started seeing the potential, and TikTok marketing started to grow.

Initially, it just involved influencers sharing products and reviews in the same way that they always have via Instagram, Twitter and Facebook. However, soon brands were making their own.  Some have been onsite at events or at home, but there are more brands using a mix of more professional, studio-style, edited photos and videos for their adverts, aided by the ability to publish via desktop now.

Professional TikTok marketing

Studio space for TikTok marketing

The inclusion of studio filmed images and videos for TikTok marketing is further adding to the demand for video recording studios in the UK.  With films already taking up a lot of the space – with the UK as an increasingly popular filming destination for films including Dr. Strange and Mission Impossible – and often a smaller and/or more industrial-looking space needed, many are looking away from large studios in London to unusual spaces around the country, from Scotland to Surrey.

TikTok has 800 million active users worldwide and has grown fast than any of its competitors.  It’s very popular in sectors such as fashion, music, entertainment, food, hospitality, events, and lifestyle, but its reach is spreading.  For businesses looking to embrace the new ‘short video format’ and establish reach with a growing audience, it’s an opportunity to get into film with a budget that companies of all sizes can afford.

Studio shortage for video marketing

There is a growing shortage of film studios with spaces suitable for video marketing. At Tannery Studios, we have a range of studio spaces available with sizes suitable for all projects.  Get in touch for more information, or take the virtual tour today.