Video marketing is a marketing strategy that many SMEs consider, especially since the pandemic when people were increasingly used to seeing more organic-looking content. Not only are video adverts effective for increasing sales but they’re great for building a brand. Creating video adverts as an SME might seem intimidating but it’s actually very achievable.

Informative video adverts

Depending on your business and your audience, an informative video advert about your company can be a great way to grab people’s attention, with information that they need that establishes you as an expert in the area that is also approachable. These videos can be used on your website, Facebook page, YouTube channel, eNewsletter, or even TicTok, depending on your potential customer’s age and/or interests.

Giving your potential clients an insight into solving a potential problem without giving away all of your skills is a great idea. For example, a travel company might benefit from creating video adverts explaining the new rules surrounding travel to EU countries following Brexit, to avoid getting turned away at the airport – an expensive and upsetting experience to avoid at all costs.

Creating video adverts in a film studio for SMEs

You can create a video advert anywhere, even in your front room. However, for the majority of businesses, it is important to look established and professional, so you might want to consider a fit-for-purpose film studio.

Not all film studios are huge sets full of expensive equipment for big-budget productions, films, and TV programmes. There are a number of film production spaces with spaces for businesses and projects of all sizes where you can hire them for just a day.

Tannery Studios – flexible production space for all-sized projects

Contact Tannery Studios if you’re looking to embrace video adverts as a small to medium-sized business. Not only can we offer a wide range of different spaces to meet whatever your needs are, but we also have contacts with companies for affordable equipment rental to make your project go more smoothly.