Creative businesses have always been leading the charge when it comes to innovation, and as we reach the final stretch of 2023, it’s interesting to think what the landscape of creative businesses will look like into 2024. Here are a few of the areas look set to grow even further in creative offices as creativity pushes forward.

AI and VR

One of the most talked about trends is the integration of artificial intelligence and virtual reality in creative businesses. AI-powered tools and super smart algorithms will assist the designers and artists of the future in generating unique content and creations, whether that’s designing buildings, marketing campaigns, technology, art, music or fashion. AI will serve as a catalyst imagination and virtual reality will enable clients and consumers to experience and/or preview these creations in unprecedented ways.

Sustainability in creative offices

In 2024, sustainability will also be a key focus for most businesses, but creative businesses have the opportunity to lead the way in demonstrating how far the sector is willing to go to ensure the future of this planet. As concerns grow about the environment, the public are increasingly looking for eco-friendly products and services, and creative businesses will need to adopt sustainable practices and methodologies to meet these demands, upcycling and recycling or materials, reducing carbon footprint impact, and even environmentally conscious office practices and locations.

Collaboration

Media is full of partnerships you wouldn’t expect, from sport and gender equality to Samuel L Jackson and sliced bread. Creative businesses need to work together to surprise clients and consumers, and bring something new and fresh to the table. Finding spaces to do this virtually is possible, but working in shared spaces where creative professionals have the opportunity to mix ideas and grow is a great approach as we move into 2024.

If you’re a creative business looking ahead to 2024, deciding you need creative offices where you’ll be surrounded with fellow creatives as well as access to sustainable office initiatives such as solar power, electric car charging, and state of the art energy saving measures, get in touch with Tannery Studios.